Insights Type: Articles

What do expert namers think of the proliferation of "Deep" names? Catchword's take in The Washington Post

Fast Company tapped the Catchword team to evaluate Dell's new brand architecture. Spoiler: great strategy, meh naming

Do your favorite pet names date from 10, 100, or 1000 years ago?

Alcohol-free beverage brands have an interesting opportunity, and challenge these days. Catchword takes a look at the messaging and brand

Katy Steinmetz, one of our Creative Directors, checked up on the big rebrand in Fast Company

What IS happening?!

Catchword principals Maria Cypher and Mark Skoultchi reflect on the trends, what's changed, what hasn't, and what's to come

What the brand names of vaginal care products tell us about society's views on women, and their bodies

Cautionary tales from the naming trenches

Catchword is thrilled to share Allergan's announcement that the FDA has approved Vuity and it is now available by prescription.