Service Type: Tagline

Hana – Work Wonders

Tagline for Hana, CBRE's flexible, highly configurable and brandable co-working business spaces


Name and tagline—"Pure & Simple"—for the new molecular purification system from Purigen Bio

Case Study


Developing a name and tagline for a new music streaming company, platform, and service that better connects artists and fans

PSI – Where People Meet Potential

"Where People Meet Potential," website headline for global testing leader PSI Services

PSI – Testing Excellence

"Testing Excellence," tagline for global testing leader PSI Services


"Zillio: A zillion ways to play math," a math game for elementary school kids that’s as educational as it is fun

Spalding – True to the Game

"True to the Game," tagline for Spalding that has inspired the company for more than a decade


"Securest: Safety and comfort you can trust," name and tagline for Rhodia's flame-resistant sleepwear fabric

OSIsoft – The Power of Data

Slogan for the international annual conference for OSIsoft, industry leader in real-time data management

The Nature Conservancy

Added “on Earth” to the existing tagline to anchor it in the natural world, and give it urgency and heft

Don’t know your Aphesis from your Euphemism?