Tagline and marketing message development for PSI
PSI Services, which has been delivering testing programs to help people achieve success for more than 70 years, asked Catchword to develop a company tagline as well as names for several new products. The tagline needed to express the company’s core business while resonating with the company’s varied customers: students, job seekers, academic institutions, and employers. PSI ultimately chose two of our candidates, one to be used as a traditional tagline with the company logo, and one as a site headline. The double meaning of “Testing Excellence” makes it clear that PSI both assesses qualifications and provides premium testing technology. “Where People Meet Potential” is a great summary of the company and now headlines the site’s About Us page.