tagline development

Tagline and marketing message development for PSI

PSI Services, which has been delivering testing programs to help people achieve success for more than 70 years, asked Catchword to develop a company tagline as well as names for several new products. The tagline needed to express the company’s core business while resonating with the company’s varied customers: students, job seekers, academic institutions, and employers. PSI ultimately chose two of our candidates, one to be used as a traditional tagline with the company logo, and one as a site headline. The double meaning of “Testing Excellence” makes it clear that PSI both assesses qualifications and provides premium testing technology. “Where People Meet Potential” is a great summary of the company and now headlines the site’s About Us page.

PSI – Testing Excellence
B2B Tech
Nonprofit & Education

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