Insight Categories: Videos
Sometimes, properly conducted focus group research can provide a useful data point when evaluating brand name candidates. On the other
As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part
When do you need an exact .com—and when can you get away without one? How do you go about finding
Not every company needs (or can afford) a naming company, and not all naming companies are created equal. In this
From the completely fanciful to the highly descriptive, from numbers and acronyms to foreign languages and coined words: there are
Think you can vet a brand name destined for a foreign country simply by running it by someone you know
We’ve seen it time and again: evaluating name candidates for a new brand can be an emotional minefield. Idiosyncratic associations
Ever wonder how the naming pros do it? Catchword takes you behind the curtain and shares some of the secrets
