Insight Categories: Uncategorized

With the rollout of over 700 new top level domain names, such as .xyz and .shop, brands have been left to wonder...

Plenty of companies use numbers in their name: Three Twins Ice Cream, Four Seasons Hotels, Six Flags, Nine West, and...

Last month, after almost 3 years of hemorrhaging money, RadioShack filed for Chapter 11 bankruptcy. Facing growing irrelevancy in the...

As you may know, here at Catchword we run a weekly online naming game called PopNamer.  PopNamer is where we...

This blog post originally appeared at the DuetsBlog. Wimbledon is winding down and fifth-seeded Maria Sharapova has been eliminated from the...

Used to be if you were looking to register a domain name, .com or .org were the way to go....

When product or company naming, I can’t tell you how many times a client will ask us for a brand...

Naming a new company is hard enough. Renaming it can be downright painful. (And expensive: the corporate rebranding of Andersen...

I was delighted that I was asked to contribute a paper to the volume entitled “Onomastics in Contemporary Public Space“....

As naming professionals, we’re always searching for inspiration. Sparks of naming creativity can pop up in the most unexpected places,...