Insight Categories: Trademark

It used to be that marketers and lawyers didn’t see eye to eye. (Ok, maybe the use of past tense...

Recently, I promised to answer the question most asked by our clients: What does it mean for a trademark to...

Occasionally we encounter start-up technology clients who tell us they want their name to be so popular it gets turned...

In honor of Saint Patrick’s Day, Catchword’s naming leprechauns have been busy compiling statistics on Green names and implications for...

As I so modestly pointed out in the newsletter, I am presenting a paper at the meeting of the American...