A Special Guest Appearance: Talking Naming Strategy With Attorneys

Share

It used to be that marketers and lawyers didn’t see eye to eye. (Ok, maybe the use of past tense is a bit optimistic.) But we’ve found a few quality IP attorneys who really understand what we naming consultants are trying to do (i.e., help our clients sell more stuff), and who appreciate a good naming firm’s understanding of what IP attorneys are trying to do (i.e., keep their clients from being sued).

One such firm, Winthrop & Weinstine, has started a rather interesting blog that covers the intersection of marketing and intellectual property. I was asked to submit a guest blog this week. You can read about my views on descriptive names, abstract names, and suggestive names on the DuetsBlog here.

As they say in the movies, “I think this is the begining of a beautiful friendship…”

RELATED INSIGHTS

A+
Abbott's new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But does the name add up?
02.15.2022
A
Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or wanting, but how's the name?
01.17.2022
The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.
05.18.2021