A Special Guest Appearance: Talking Naming Strategy With Attorneys


It used to be that marketers and lawyers didn’t see eye to eye. (Ok, maybe the use of past tense is a bit optimistic.) But we’ve found a few quality IP attorneys who really understand what we naming consultants are trying to do (i.e., help our clients sell more stuff), and who appreciate a good naming firm’s understanding of what IP attorneys are trying to do (i.e., keep their clients from being sued).

One such firm, Winthrop & Weinstine, has started a rather interesting blog that covers the intersection of marketing and intellectual property. I was asked to submit a guest blog this week. You can read about my views on descriptive names, abstract names, and suggestive names on the DuetsBlog here.

As they say in the movies, “I think this is the begining of a beautiful friendship…”


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The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.