Insight Categories: Trademark

This item was originally published on January 26th, 2010 at Fast Company. Back in December, Racebook Marketing Concepts held a...

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part...

This item was originally published on August 5th, 2010 at Fast Company. I predict that the hottest holiday gift for...

Apple has now licensed their second trademark from Cisco. First they settled with Cisco and licensed “iPhone” (Cisco previously owned...

I’m a big fan of using proper grammar. But I’m also a big proponent of keeping up with trends, both...

There have been a number of Dilbert strips that deal with naming; seems like Scott Adams does about one a...

You know how people often go to the store to buy good old-fashioned dairy milk, and then buy this stuff...

This item was originally published on April 1, 2010 at Fast Company. I was in a meeting with Vinod Khosla...

The fine folks at the Duets Blog asked me to contribute a guest piece. I’ve revisited the subject of Twitter...

My friend Joe Murray at Doremus just sent me a link to this great article at Salon about the use...