The fine folks at the Duets Blog asked me to contribute a guest piece. I’ve revisited the subject of Twitter and trademarks. Hop on over and read!
Guest Post at Duets Blog: More About Twitter
An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless
What I saw in the fragrance aisle certainly got my attention. (I'll admit I knew nothing about knockoff scents, so this excursion into shameless copycattery was quite educational.) I'm happy to report that the imitation scent industry is alive and well and provides ample fodder for a master's thesis in branding, pop culture, or psychology.
Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than...