Insight Categories: Trademark

Catchword principals Maria Cypher and Mark Skoultchi reflect on the trends, what's changed, what hasn't, and what's to come

An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless

What I saw in the fragrance aisle certainly got my attention. (I'll admit I knew nothing about knockoff scents, so...

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than...

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part...

In the 1980s in LA, Vietnamese immigrant David Tran started making his own version of a hot sauce based on...

You may have heard about the trademark controversy that bubbled up between Lagunitas and Sierra Nevada. Lagunitas sued Sierra Nevada,...

If a name’s beauty is in the “i-” of the beholder, then to Apple, it’s drop-dead gorgeous and worthy of...

This guest post is by Steven Price of Tessera Trademark Screening. It’s not always easy to explain why a favorite brand...

People often ask us how we come up with names. Are they computer generated? Do we sit around, drinking wine,...