Insight Categories: Product Naming

If a name’s beauty is in the “i-” of the beholder, then to Apple, it’s drop-dead gorgeous and worthy of

People often ask us how we come up with names. Are they computer generated? Do we sit around, drinking wine,

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product

At Catchword, we often get asked what type of clients use naming firms. First, it is important to note that

Sometimes I may laugh or shake my head at a brand name that misses the mark, but it’s rare that

Naming. Here at Catchword, we know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all

In case you missed it, Virgin America is rolling out a new campaign supported by the tagline “Breath of Fresh

If you ever asked me for evidence of how far good brand naming can take a company, my Exhibit A

When clients come to us needing a new product or company name for an exciting project, there’s a common situation

When it comes to product naming—at least of their Android smartphones—no one can accuse HTC of understatement. For starters, there