Insight Categories: Product Naming
If you ever asked me for evidence of how far good brand naming can take a company, my Exhibit A...
03.31.2011
– Articles
When clients come to us needing a new product or company name for an exciting project, there’s a common situation...
03.01.2011
When it comes to product naming—at least of their Android smartphones—no one can accuse HTC of understatement. For starters, there...
02.04.2011
– Articles
This item was originally published on January 16th, 2010 at Fast Company. In my last blog I joked that Groupon,...
01.21.2011
– Articles
This item was originally published on January 9th, 2010 at Fast Company. Ah, 2010. Seems like a million years ago,...
01.11.2011
– Articles
There was news yesterday that HP has file for three new trademarks for mobile phones. This gives hope to the...
12.21.2010
– Articles
I’ve been reading Mary Roach’s Spook – great book, highly recommend, would do business again A++! – and I just...
12.02.2010
– Articles
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This item was originally published on October 19th, 2010 at Fast Company. Windows Phone 7: a name that provokes people...
10.20.2010
We were recently hanging out in the Cadence lobby and we saw a great display of our naming work. We...
10.14.2010
– Articles
Like any self-respecting naming expert I want my kids to become naming experts when they grow up (currently, 5 and...
08.20.2010
– Articles
