Insight Categories: Product Naming

You cannot separate brand naming from brand strategy. Apple’s Retina brand name stands out as a singular example of the potential...

This article originally appeared at Marketing Profs. As a naming agency, we’re constantly astounded, amused…and, yes, occasionally awestruck by the...

This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you...

Hoping to take a bite out of Apple’s share of the exploding market for tablet computers, Microsoft recently announced that...

This blog post originally appeared at the DuetsBlog. Being a Make Mine Marvel type, I am of course very excited to...

Thanks to PayPal’s new mobile card reader, the buck doesn’t stop, but starts Here™, –or rather, wherever your smartphone or...

Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development...

Baby bumps have been sexy for a while, but baby boomers? Think again. As more of the U.S. enters its...

When it comes to wordplay, I’m as big a fan of the portmanteau as the next person. (For those of...

When Heraclitus said, “the only constant is change,” perhaps he was talking about the telecommunications industry. The average lifespan of...