Insight Categories: Product Naming

Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than

So, you’re considering using consumer research for your new name. Consumer research is a way to gather opinions about your

Here at Catchword, we get a lot of inquiries from business owners of all types with one thing in common:

Brand names are part of the language. As such, they are living, growing, evolving things. Language changes over time, with

We’re often asked how we create our names. Our answer is that naming is both an art and a science

Certain words are so overused that they have lost their meaning, especially in the crowded consumer food and beverage space

You cannot separate brand naming from brand strategy. Apple’s Retina brand name stands out as a singular example of the

This article originally appeared at Marketing Profs. As a naming agency, we’re constantly astounded, amused…and, yes, occasionally awestruck by the

This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges