Insight Categories: Product Naming
Chips are awesome. I love chips. Salty, crispy, with the fat fried right in. Rarely buy the baked variety, or
I came across a great brand today while reading engadget. The company is ZAP and they build electric cars. I
Have you ever seen a brand name and wondered, “What the heck is that supposed to mean?” Even a naming
As a naming consultant, I know coming up with new product names is hard. But still, I have to pick
Product names can take many forms. There are fancy product names, like Blackberry. There are descriptive product names, like Raisin
Like most new moms, buying a stroller was top on my list of baby purchases. I wanted something easy to
I’m confused about Woolworth’s new product branding strategy in the UK; they’ve launched a private-label champagne under the moniker WorthIt!.
BusinessWeek ran a nice review of Vudu last week. We feel Vudu is a great example of evocative product naming.
Need I say more? Ok, maybe just a few quick remarks since I rarely blog. And perhaps now my brand
