Insight Categories: Product Naming

I let my boyfriend use my Clinique moisturizer. I have never thought to buy him a bottle of his own

I beg to differ with my esteemed colleague’s blog post about the naming of Windows 7. In it, Burt said

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be

BlackBerry, Apple, Macintosh – Some of the most successful product names and company names have unexpected roots. How do you

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be

Farms can reap big dividends in profits and consumer loyalty with strategic naming. Sierra Schlesinger smiles easily while selling two

The inspiration for today’s naming tip comes from a rather unlikely place: a garbage can. I’d been in the market

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be

Here at Catchword Interplanetary Headquarters, we pride ourselves on our ability to dispense advice (seemingly endlessly) about naming. We’ve even