Insight Categories: Naming Tips

A year ago the SciFi Channel changed its name to SyFy. The reaction was swift and negative. Everyone – from...

Ever wonder how the naming pros do it? Catchword takes you behind the curtain and shares some of the secrets...

We love our clients. Twice in the last month we’ve been asked by different clients to develop product names for...

Over this past summer, we wrote a weekly series called 10 Naming Tips. Each week we offered free advice on...

The inspiration for today’s naming tip comes from a rather unlikely place: a garbage can. I’d been in the market...

Many naming specialists cringe when they hear the words “consumer research.” This negative reaction isn’t because the idea of research...

Linguistic and cultural appropriateness are important factors when launching a global brand. We all know about the Chevy Nova. Naming...

Everyone loves an epiphany. Unfortunately, expecting an epiphany from a naming process is usually a bad idea. It’s common to...

Don’t be afraid to be BOLD. Distinguish yourself from your competitors; don’t imitate them. You think everyone felt comfortable with...

Everyone thinks they need the exact dot-com URL for their company name. Some are right, but many are mistaken. Online...