Insight Categories: Naming Tips

Coined, empty vessel names carry no meaning for the average consumer. Kodak? Exxon? Zappos? Zoosk? Adidas? Meaningless, the lot of...

So, you’re considering using consumer research for your new name. Consumer research is a way to gather opinions about your...

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part...

Originally published on Duetsblog on December 18, 2014   Of all the marketing people in the biz, you’d think a...

Here at Catchword, we get a lot of inquiries from business owners of all types with one thing in common:...

Anyone who has tried to name something will tell you, naming can be a battle, a chore, a quagmire, or...

As naming consultants we often distinguish between two common categories of brand naming, descriptive naming and suggestive naming. The first...

This article originally appeared at MarketProfs OK, you’ve bitten the bullet and decided to hire a naming firm for your...

A dish by any other name may taste as good (or bad), but when it comes to getting people to...

As any good naming specialist will tell you, successful product naming or company naming doesn’t begin with the creative process....