Insight Categories: Language Use

Do your favorite pet names date from 10, 100, or 1000 years ago?

Werner Brandl, a close naming partner of Catchword in Germany, wrote an interesting piece on the use of “smart” to...

Today is the start of Hispanic Heritage Month, during which we celebrate the histories, cultures, and contributions of Hispanic and...

*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be...

Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers...

Originally published on Duetsblog on December 18, 2014   Of all the marketing people in the biz, you’d think a...

From the Greek term for “name-making”, onomatopoeia refers to the creation of a name by imitating the sound of the...

On my desk sits the Compact version of the Oxford English Dictionary, one of the most amazing publications ever put...

I confess, I’m a sucker for a portmanteau. There’s just something so satisfying about forming a new word by squishing...

Brand names are part of the language. As such, they are living, growing, evolving things. Language changes over time, with...