Insight Categories: Language Use
Werner Brandl, a close naming partner of Catchword in Germany, wrote an interesting piece on the use of “smart” to
Today is the start of Hispanic Heritage Month, during which we celebrate the histories, cultures, and contributions of Hispanic and
*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be
Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers
Originally published on Duetsblog on December 18, 2014 Of all the marketing people in the biz, you’d think a
From the Greek term for “name-making”, onomatopoeia refers to the creation of a name by imitating the sound of the
On my desk sits the Compact version of the Oxford English Dictionary, one of the most amazing publications ever put
I confess, I’m a sucker for a portmanteau. There’s just something so satisfying about forming a new word by squishing
Brand names are part of the language. As such, they are living, growing, evolving things. Language changes over time, with
