Insight Categories: Company Naming

Did SunTrust and BB&T really make as big of a mistake as the peanut gallery contends with Truist?

Right to Shower, a social initiative and soap maker formed as a partnership between Unilever and San Francisco–based Lava Mae,...

Haven is ambitious -- in its marketing at least.

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want...

When I was young, I owned an off-road scooter that I got from a yard sale. It had an extra-wide...

Names with the form “____ and _____” have become ubiquitous. The form isn’t new — Ben & Jerry’s, Johnson &...

A new online retailer has launched to provide natural food, eco-friendly household items, and socially conscious personal care items. The...

We love our clients. We love the names we create for our clients. But, sadly, not everyone is our client...

Fashion powerhouse Coach surprised the world by announcing that its parent company — which recently acquired Kate Spade and Stuart...

Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched...