Insight Categories: Company Naming

BlueTriton may sound like the name of a new superfoe for Aquaman, but it’s not. It’s the new moniker of...

It’s hard to make a financial services company sound young and edgy. But is “young and edgy” really what you...

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

Given its big portfolio from Big Blue, Kyndryl will enter the marketspace as the fifth largest solution provider in the...

This consumer tech startup from OnePlus co-founder Carl Pei is big news. Does the name do it justice, or is...

Is Rabobank a naming felony or just fun to say?

At a time when joy is hard to come by, Mmhmm is likely to inject a dose of surprise and...

In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we...

December is always a blast here at Catchword as we get to look back at the words, names, and taglines...

An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless