Insight Categories: CatchThis News

Philips Lighting has changed its name to Signify. Why is this significant? First, a little background: in 2016, Philips Lighting...

Both non-English names and misspelled names are meant to be surprising; they ask the consumer to go on a little...

A lot of people have trouble sleeping. Some count sheep. Others get medical marijuana cards. A new option? Som. Som...

The seltzer tsunami washing over America has not abated, and this month it was announced that one of the biggest...

A new online retailer has launched to provide natural food, eco-friendly household items, and socially conscious personal care items. The...

We love our clients. We love the names we create for our clients. But, sadly, not everyone is our client...

Fashion powerhouse Coach surprised the world by announcing that its parent company — which recently acquired Kate Spade and Stuart...

Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched...

Tribute or appropriation? For startup Bodega, the name evaluation can't be separated from a discussion of the company—and name—roll-out.

The wheels of time turn and turn. We grow older. Our phones keep telling us we need to upgrade or...