A long, slow crumble: Name review of Android Oreo

Share

The wheels of time turn and turn. We grow older. Our phones keep telling us we need to upgrade or update our operating systems. Such is the way of life.

For those who have neither a sweet tooth nor bluetooth, let me catch you up: Android uses alphabetically sequenced candy names for their major operating system updates and upgrades. They started with Cupcake (1.5) and have hit every letter until most recently Nougat (7.0 and 7.1). Now, Android 8.0 is inbound, and they’re calling it Oreo.

from www.Android.com

 

Brand collaborations like this do provide some fun co-marketing opportunities. Beyond that … it’s America’s favorite cookie. Need I say more?

I’ll admit it. I’m having trouble coming up with interesting stuff to talk about. The name is neither surprising nor edgy. It does what it needs to do: continue Android’s OS naming architecture and be cute … that’s about it.

It may be a lifetime till we reach Android … Zagnut? We’re barely over halfway through the alphabet! (Get it, Google? Alphabet?) And though this naming architecture is starting to grow stale on me, personally, there isn’t really a reason not to MILK it for all it’s got.

At the end of the day, a cookie’s a cookie. I’ll still eat it. And though this naming architecture is starting to grow stale on me, personally, there isn’t really a reason not to MILK it for all it’s got.

Final Grade:

B

RELATED INSIGHTS

C
Johnson & Johnson spinoff Kenvue will be a powerhouse, with an estmated 1 billion customers. Is Kenvue the company name this heavyweight deserves? Catchword's experts weigh in.
11.10.2022
A-
GE is separating into three public companies. GE HealthCare will, logically, focus on healthcare, GE Aerospace on aerospace, and GE Vernova on renewable energy. One of these things is not like the others.
09.26.2022
A
Clearly, Haleon has come out of the gate a strong company, but what about its name?
07.20.2022