Insight Categories: CatchThis News

Right to Shower, a social initiative and soap maker formed as a partnership between Unilever and San Francisco–based Lava Mae,...

The name says to millennials: we get your aesthetic, we get your impulses and needs, and we’re creating a product...

Haven is ambitious -- in its marketing at least.

Even people who like to contrive pronunciation issues, like your friend who insists on ordering a “kwa-sánt” at Starbucks, won’t...

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want...

San Francisco-based apparel giant Gap Inc. recently launched Hill City, a men’s luxury activewear brand. The new brand is essentially...

Like the iconic song, Kicks suggests driving fun and freedom.

The City of Roses has a nose for puns.

When I was young, I owned an off-road scooter that I got from a yard sale. It had an extra-wide...

Names with the form “____ and _____” have become ubiquitous. The form isn’t new — Ben & Jerry’s, Johnson &...