Insight Categories: Branding

BlackBerry, Apple, Macintosh – Some of the most successful product names and company names have unexpected roots. How do you...

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be...

Farms can reap big dividends in profits and consumer loyalty with strategic naming. Sierra Schlesinger smiles easily while selling two...

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be...

Using European languages to create product names and company names for American brands can be a powerful strategy or a...

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be...

And in financial news today, the Dow Jones industrial average rose 237 points as bargain hunters scooped up ailing stocks...

Without getting into a debate about the merits of Anthropic principles, lets just assume for a second that we’re not...

The housing crash has hit hard in California, and nowhere worse than areas undergoing aggressive growth in the form of...

This is the way the founders of Café Gratitude (a SF Bay area restaurant which offers raw, vegan, organic fare)...