Insight Categories: Branding

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be...

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be...

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be...

If ever there was a company that could use some help from naming specialists with brand name creation—Dress Barn is...

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be...

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be...

I have a twin sister. Debbi. There she is in the photo! She loves clothes. So much so that she...

I let my boyfriend use my Clinique moisturizer. I have never thought to buy him a bottle of his own...

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be...

Recently, I promised to answer the question most asked by our clients: What does it mean for a trademark to...