Insight Categories: Branding

With the unveiling of four gleaming Galaxy Android mobile phones, Samsung also announced a new naming system, aimed at helping...

In general I’m not a fan of initialisms in product and company naming. Unless they form real words (acronyms), they...

Like all techies great and small, I was all over the news of Google’s answer to Twitter/Facebook: Google+. Even though...

This blog post originally appeared at Fast Company. What’s the go-to item on the restaurant menu when you want to...

In case you missed it, Virgin America is rolling out a new campaign supported by the tagline “Breath of Fresh...

We love working with Doremus on naming and branding projects. Working with Doremus, we developed ClearCurve for Corning. We’ve also...

When it comes to art and luxury goods, a thing is worth only what someone is willing to pay for...

First there was Nike’s transformation into the Swoosh. Soon there will just be the Green Dot. (Note: We stumbled on...

Last week, the New York Times featured an article about Procter and Gamble’s foray into the dry cleaning business with...

Yesterday a new group called No Labels launched itself onto the political scene. Being the political enthusiast that I am,...