Insight Categories: Branding

Originally published on Duetsblog on December 18, 2014   Of all the marketing people in the biz, you’d think a...

Here at Catchword, we get a lot of inquiries from business owners of all types with one thing in common:...

So ING U.S., the American retirement, investment and insurance arm of the Dutch multinational ING Group, is breaking free of...

We’re often asked how we create our names.  Our answer is that naming is both an art and a science...

Recently I stumbled upon a fascinating study conducted by the online dating behemoth OKCupid. It was designed to shed light...

Hoping to take a bite out of Apple’s share of the exploding market for tablet computers, Microsoft recently announced that...

At Catchword, we talk a lot about name creation, but you might also be curious about what happens after you...

This blog originally appeared in Fast Company.  The Lorax, the cranky voice of environmentalism, is now telling us we should buy an...

Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development...

Baby bumps have been sexy for a while, but baby boomers? Think again. As more of the U.S. enters its...