Insight Categories: Branding

Thanks to Werner Brandl, our German partner, for the heads up about this German copycat for Skinnygirl brand cocktails. Pretty edgy...

What I saw in the fragrance aisle certainly got my attention. (I'll admit I knew nothing about knockoff scents, so...

*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be...

So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to...

Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers...

1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that...

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than...

At Catchword, we’ve been in the naming business for 17+ years and helped many clients conduct consumer tests on a...

Brad Harrington, mastermind behind the much-lauded Method cleaning supplies, has done it again. He has taken another hidebound aisle in the...

Coined, empty vessel names carry no meaning for the average consumer. Kodak? Exxon? Zappos? Zoosk? Adidas? Meaningless, the lot of...