Insight Categories: Branding

Our take on AI chatbot names and how they reflect our hope for, and fear of, AI
09.06.2023
How to develop a perfect name for your company, product, or service
02.23.2023
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December is always a blast here at Catchword as we get to look back at the words, names, and taglines...
12.19.2019
An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless
08.13.2019
Werner Brandl, a close naming partner of Catchword in Germany, wrote an interesting piece on the use of “smart” to...
07.24.2019
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If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters,...
07.18.2019
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Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched...
10.12.2017
Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero...
08.03.2017

Don’t know your Aphesis from your Euphemism?