Insight Categories: Branding

Our take on AI chatbot names and how they reflect our hope for, and fear of, AI

What IS happening?!

Does the new name cut the mustard?

How to develop a perfect name for your company, product, or service

December is always a blast here at Catchword as we get to look back at the words, names, and taglines...

An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless

Werner Brandl, a close naming partner of Catchword in Germany, wrote an interesting piece on the use of “smart” to...

If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters,...

Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched...

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero...