Insight Categories: Branding

How to develop a perfect name for your company, product, or service

December is always a blast here at Catchword as we get to look back at the words, names, and taglines that rocked the branding world, and the world at large. As the year—and decade—come to a close, we can’t help but round up some of the greatest hits and also some of the hardest learned lessons from 2019. 

An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless

Werner Brandl, a close naming partner of Catchword in Germany, wrote an interesting piece on the use of “smart” to...

If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters,...

Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched...

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero...

Thanks to Werner Brandl, our German partner, for the heads up about this German copycat for Skinnygirl brand cocktails. Pretty edgy...

What I saw in the fragrance aisle certainly got my attention. (I'll admit I knew nothing about knockoff scents, so this excursion into shameless copycattery was quite educational.) I'm happy to report that the imitation scent industry is alive and well and provides ample fodder for a master's thesis in branding, pop culture, or psychology.

*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be...