Insight Categories: Branding

Our take on AI chatbot names and how they reflect our hope for, and fear of, AI
09.06.2023
How to develop a perfect name for your company, product, or service
02.23.2023
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December is always a blast here at Catchword as we get to look back at the words, names, and taglines
12.19.2019
An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless
08.13.2019

Werner Brandl, a close naming partner of Catchword in Germany, wrote an interesting piece on the use of “smart” to

07.24.2019
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If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters,

07.18.2019
This week, Catchword's own Mark Skoultchi explores how a word's negative baggage can actually help a brand name carry more
04.10.2019
Catchword co-founder Laurel Sutton recently spoke with BabyNames.com about celebrity names (baby and otherwise), personal brands, and other namely things
03.14.2019

Don’t know your Aphesis from your Euphemism?