#1 Naming Agency Worldwide

Clutch Global Ranking (2017–2025)

We create names that make a mark

Catchword names are all around us. Whether in the grocery aisle, on a screen, or at the NYSE opening bell, they are a part of the fabric of everyday life. Our mission as a brand naming company hasn’t changed since our start in 1998: to create extraordinary names and identities for the world’s most innovative companies.

HOW CAN WE HELP YOU?

Make a Mark

Catchword creates market-leading names and identities for the world's most innovative companies.

Versant

Naming NBCUniversal’s cable and digital spinoff company

Upwork

Company naming for global freelance work platform

Pippit

CapCut-powered video marketing platform for e-commerce

Popcornmeter

Renaming Rotten Tomatoes’ Audience Score

Atlas

Car naming for Volkswagen

Circaloft

Apparel technology naming for The North Face

ALSO.

Naming a spinoff company from EV maker Rivian
VIEW MORE WORK

NAMING PORTFOLIO

Our company naming, product naming, and visual identity services reflect the character and ethos of our clientele—helping each to make a unique mark on the world.

Versant
VIEW PORTFOLIO
Versant

KUDOS

When you love what you do it shows. We've been ranked the #1 naming agency worldwide for 8 straight years (out of a field of over 10,000). And we've received over 100 awards for naming, design, strategy, and client satisfaction.

Catchword kudos
"Catchword impressed across the board, from their strategic counsel, to their outstanding, creative names. They combine unparalleled branding and naming expertise with high-level creative thinking and super smooth project management."
Associate Director of Product Marketing
Thermo Fisher Scientific
"We had a fantastic experience working with Catchword. Working with them is a seamless and efficient experience. Expect a skilled and responsive team.”
VP of Marketing
SportsEngine, NBC Sports Group
“Their team is very experienced and smart, highly organized, and excellent at guiding a group through the surprisingly challenging exercise of name development.”
Global Product Manager
Stryker
“Catchword functions as an extension of our team. I have such peace of mind in working with them. I wish I could have somebody at Catchword on call at all times!”
Brand Director
PwC
“Catchword is a great partner because they work quickly, can clarify an abstract type of work, and are cost-effective. In fact, they’re better at keeping tabs on our spending than we are.”
Senior Director Global Product Marketing
Indeed

MAKING A MARK

Our work, our purpose as a brand naming agency, is to make a positive impact on the world around us: to help visionary companies bring remarkable innovations to
life through incredible names and identities.

When NBCUniversal set out to spin off its powerhouse lineup of cable networks and digital platforms, it wasn’t just launching a new company — it was redefining how media connects, informs, and entertains. With a portfolio that includes USA, MSNBC, Syfy, E!, Fandango, Rotten Tomatoes, and more, they turned to Catchword to help name the next chapter. The result: Versant—a name that unites legacy icons and digital trailblazers, signaling a brand fluent in culture and ready to lead the next media conversation. Versant isn’t just a holding company. It’s a fresh voice in the cultural dialogue — and we can’t wait to hear what it says next.

READ THE CASE STUDY