We create brands
that shape culture
Our work, our purpose, is to make a real and positive mark on the world around us. Whether in the supermarket, at CES, or opening the New York Stock Exchange, our brands connect us to enduring human stories to become part of the very culture around us.
Services
Strategy
A thoughtful, purposeful strategy is the foundation of every great brand. We’ll help you imagine and crystallize a winning strategy, ensuring that every interaction with your brand reflects who you are, how you’re unique, and why the world needs to pay attention.
Our names are woven into the very fabric of culture, from the snacks we eat to the cars we drive. We'll help you create a new category, reenergize your company, or plant your flag with a name you’re proud to shout to the world.
Identity
There’s nothing more exciting than seeing brand names come to life through design. We’ll help you with everything from logos and wordmarks to identity systems, templates, and style guides, ensuring your new brand consistently stands out across all touchpoints.
KUDOS
When you love what you do, it shows in the work. And people notice.
Clutch | 2017–2022
#1 Naming Agency Worldwide
X6
Clutch | 2019–2022
#1 Branding Agency Worldwide
X4
Transform Awards | 2018–2022
Excellence in Naming Strategy
X5
MUSE Creative Awards | 2020-2022
Excellence in Corporate Identity
X6
MAKING A MARK
MAKING a mark
Fullsight unites and elevates transportation standards, safety, and practice for a better world
At Catchword, we distill our clients’ unique stories into brands that meaningfully make a difference, change industries, and impact the world.
In our recent work for SAE Group, Catchword developed the corporate identity for a new organization that unifies the leading professional engineering associations SAE International, SAE ITC, and PRI. Together, these three affiliates and their subsidiaries provide engineers an essential portfolio of programs, products, and services to fuel innovation and drive prosperity. They are responsible for the standards, safety, and practices of automotive, aerospace, medical devices, defense tech, and other industries where quality is critical, impacting the lives of millions worldwide.
MAKING
a mark
MAKING a mark
LSAC promotes diversity, and justice, with LawReady
At Catchword, we distill our clients’ unique stories into brands that meaningfully make a difference, change industries, and impact the world.
In our recent work for the Law School Admission Council (administrator of the LSAT), Catchword named a bold new initiative that provides diverse undergraduates a holistic pathway to success in law school and beyond. By helping to remove the barriers faced by first-generation students and students of color, this initiative will advance the legal profession, and justice, in the US. LawReady instantly expresses the program’s benefit to students in an approachable, transparent style, reinforcing that the program is opening the law to everyone.
Catch This!
There’s a lot to learn about branding and naming. We’re here to help. For a quarter century, we’ve been thinking and writing about this business. Our tips, guides, commentaries, name reviews, and other insights and resources will get you up to speed in no time. (Subscribe to the CatchThis™ newsletter, and you’ll be sure not to miss the latest.)
