Insights Type: Trends & Analysis

If you’re intrigued by the ways we reveal (or don’t reveal) ourselves in speech, check out this 6-minute video featuring

Allow me to invite you to hear me speak live and in person! I’ll be in Las Vegas on Thursday

If you haven’t already noticed, we recently launched our new website and blog format. We worked closely with design genius

Sometimes, properly conducted focus group research can provide a useful data point when evaluating brand name candidates. On the other

Like any self-respecting naming expert I want my kids to become naming experts when they grow up (currently, 5 and

With all the hubbub in the naming industry about the Chevy nickname, I felt it was time for a fresh

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part

We here at Catchword use instant messaging regularly. It’s tremendously useful to be able to ask a quick question without

This item was originally published on August 5th, 2010 at Fast Company. I predict that the hottest holiday gift for

When do you need an exact .com—and when can you get away without one? How do you go about finding