Insights Type: Trends & Analysis

OTTO is a friendly, reassuring name that, like this platform, wraps a lot of value into one streamlined package.

Catchword is thrilled to announce the launch of PerSe, the new portfolio of sensors that intelligently senses human presence for

Long-time client Intel has announced the new Intel® Arc™ Graphics Solutions, which will deliver high performance gaming, immersive visuals, and

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

Who could resist the opportunity to weigh in on a new pasta shape name?

Is Rabobank a naming felony or just fun to say?

Here’s the truth behind what it really takes to succeed as a professional namer.

According to Rover.com, the number of pet names influenced by musicians, actors, royals, and other celebs is way up this

SCOTUS unanimously ruled that the law enabled the government to discriminate against trademarks that espouse particular points of view and

Werner Brandl, a close naming partner of Catchword in Germany, wrote an interesting piece on the use of “smart” to