Insights Type: Tips/Guides

Naming. Here at Catchword, we know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all...

When clients come to us needing a new product or company name for an exciting project, there’s a common situation...

Late this afternoon Catchword is folded into a booth down the street at our favorite lounge, slinging back that preferred...

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be...

Over this past summer, we wrote a weekly series called 10 Naming Tips. Each week we offered free advice on...

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be...

Here at Catchword Interplanetary Headquarters, we pride ourselves on our ability to dispense advice (seemingly endlessly) about naming. We’ve even...

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from...

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from...

Many naming specialists cringe when they hear the words “consumer research.” This negative reaction isn’t because the idea of research...