Insights Type: Tips & Guides

Let’s say you’re naming your company or a new product or service. You’ve hired a naming agency—or have done the

We hope our piece on pet names through the ages has brought new inspiration and some old-fashioned class back to

Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development

Sometimes I may laugh or shake my head at a brand name that misses the mark, but it’s rare that

Naming. Here at Catchword, we know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all

When clients come to us needing a new product or company name for an exciting project, there’s a common situation

Late this afternoon Catchword is folded into a booth down the street at our favorite lounge, slinging back that preferred

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be

Over this past summer, we wrote a weekly series called 10 Naming Tips. Each week we offered free advice on

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be