Insights Type: Tips & Guides

This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you’ll face when naming or renaming

With the rollout of over 700 new top level domain names, such as .xyz and .shop, brands have been left

This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up

Plenty of companies use numbers in their name: Three Twins Ice Cream, Four Seasons Hotels, Six Flags, Nine West, and

Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates

A couple weeks ago, we explored the idea that no name, no matter how abstract, can be truly void of

This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here   A good company name

Coined, empty vessel names carry no meaning for the average consumer. Kodak? Exxon? Zappos? Zoosk? Adidas? Meaningless, the lot of

So, you’re considering using consumer research for your new name. Consumer research is a way to gather opinions about your

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part