Insights Type: Tips/Guides

Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates...

A couple weeks ago, we explored the idea that no name, no matter how abstract, can be truly void of...

This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here   A good company name...

Coined, empty vessel names carry no meaning for the average consumer. Kodak? Exxon? Zappos? Zoosk? Adidas? Meaningless, the lot of...

So, you’re considering using consumer research for your new name. Consumer research is a way to gather opinions about your...

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part...

Here at Catchword, we get a lot of inquiries from business owners of all types with one thing in common:...

Anyone who has tried to name something will tell you, naming can be a battle, a chore, a quagmire, or...

As naming consultants we often distinguish between two common categories of brand naming, descriptive naming and suggestive naming. The first...

When product or company naming, I can’t tell you how many times a client will ask us for a brand...