Insights Type: Name Reviews

Early yesterday, Samsung made a surprise announcement that they would be releasing two new oversized smartphones, the Galaxy Note Edge

In 2011, Honeywell, the world’s largest thermostat manufacturer, was blindsided by the Nest Learning Thermostat created by a couple of

The word is out that Facebook (via its adopted child Instagram) is getting into the ephemeral messaging game. You may

I confess I grinned when I spotted Ewephoria among the artisanal cheeses at my local fancy schmancy grocery store. It’s

As a naming specialist, I’m not a big fan of acronym brand names. Or initialisms either, for that matter. (For

Amazon started in 1995 with the tagline “Earth’s biggest bookstore,”, but they quickly outgrew that and shifted to “Earth’s biggest

As a brand naming specialist who’s done product naming and company naming for hundreds of brands, it’s rare that a

Well, that just makes perfect sense. That was my reaction upon hearing the name of Apple’s newest operating system, “Yosemite.”

Microsoft has thrown its hat into the smartphone virtual-assistant ring. Introducing, Cortana, the Siri-like digital assistant that debuts with Windows

Dash—the newest tech from Amazon—is a wand for restocking your home’s essentials, anything from fruit to bread, batteries to paper