Insights Type: Name Reviews

What do you need to kindle a fire? Why, a matchbook, of course. See what I did there? I worked...

Move over lips and eyes: suddenly, the wrist is the sexiest part of your body, as far as technology’s concerned....

TiVo’s back. No, really. The company that turned an unproven value proposition—prerecording TV shows—into a brand behemoth announced its first...

We often talk about how our naming consultancy deliberately chose not to brand ourselves using a name that incorporated the...

Given our culture’s ambivalence towards female sexuality, creating brand names for menstrual products poses a conundrum for U.S. marketers, provoking...

Many of us have lugged metric tons of spare change to a Coinstar kiosk, happy that anyone will convert it...

So ING U.S., the American retirement, investment and insurance arm of the Dutch multinational ING Group, is breaking free of...

Quick: What do Gucci, Yves St. Laurent, Balenciaga, Puma and Bottega Venetta have in common? If you’ve been following the...

Ah, the hearts and purse strings of the mobile masses are so fickle. One minute we’re devoted to one device,...

From the man who co-founded Warby Parker and brought cachet to cheap eyeglasses, now comes another groundbreaking brand: Harry’s. The...