Insights Type: Name Reviews

A

Brad Harrington, mastermind behind the much-lauded Method cleaning supplies, has done it again. He has taken another hidebound aisle in

05.28.2015
B

I shuddered beneath the jaundiced third avenue streetlamp, preferring to give the panhandler a “sorry, man” over one of my

05.14.2015

Perhaps it needn’t be said that everyone wants a unique name for their company. After all, if it isn’t unique

04.16.2015
A-

The titans of the soft drink industry, the alcohol industry, and fast food industry are in the midst of a

04.07.2015
B

The Age of Virtual Reality is dawning. First there was the Oculus Rift—the forerunner, the one and only. But now,

03.03.2015
A

‘This.’ is new social network. It’s simple: you can only share one link per day. WHAT?! But but but but

02.04.2015
B-

It’s a dog eat dog world out there among hotels for humans. By that I mean, hotel chains have been

01.29.2015
B

We all know the saying about leading horses to water. Well in this day and age, though beverage makers have

01.12.2015
A-

“They had learned nothing and forgotten nothing,” said the French Bishop Talleyrand of the House of Bourbon in 1824. Talleyrand’s

12.11.2014
C

Perhaps the world’s most ambitious, harebrained, unthinkable, just-so-crazy-it-might-explode rebrand ever is occurring right now in Russia. The Avtomat Kalashnikova in

12.08.2014

Don’t know your Aphesis from your Euphemism?