Insights Type: Name Reviews

I confess I grinned when I spotted Ewephoria among the artisanal cheeses at my local fancy schmancy grocery store. It’s...

As a naming specialist, I’m not a big fan of acronym brand names. Or initialisms either, for that matter. (For...

Amazon started in 1995 with the tagline “Earth’s biggest bookstore,”, but they quickly outgrew that and shifted to “Earth’s biggest...

As a brand naming specialist who’s done product naming and company naming for hundreds of brands, it’s rare that a...

Well, that just makes perfect sense. That was my reaction upon hearing the name of Apple’s newest operating system, “Yosemite.”...

Microsoft has thrown its hat into the smartphone virtual-assistant ring. Introducing, Cortana, the Siri-like digital assistant that debuts with Windows...

Dash—the newest tech from Amazon—is a wand for restocking your home’s essentials, anything from fruit to bread, batteries to paper...

I love watching TV.  This has carried over to my laptop where I stream some of my favorite shows: MadMen,...

This week it was announced that Facebook bought the virtual reality wunderkind Oculus VR for 2 billion dollars. Oculus VR...

This week it was announced that there’s a newer new way to pay, and it’s called Loop. Stuffed billfolds and...