Insights Type: Media Coverage

Two plus one equals three. In the span of that many weeks, consumers were introduced to a trio of subscription

04.27.2019

At Catchword, if we had a nickel for every client who expressed concern about “bad” meanings associated with proposed brand

04.08.2019

Clutch selected over 200 business-to-business (B2B) service providers in the Bay Area as 2019 leaders based on their excellent client

02.28.2019
As a linguist as well as professional namer, Laurel will provide insight into the names of fast food and how
02.27.2019

We interview Laurel Sutton, founder of Catchword, one of the top naming companies in the world. Laurel discusses how the

02.26.2019

Clutch identified more than 400 business-to-business (B2B) service providers as industry leaders in New York City, based on their portfolios

02.25.2019
Laurel Sutton, co-founder of professional naming company Catchword, says that names given for publicity or prizes rarely stick. And without
12.25.2018

Updated research names leading marketing and advertising agencies as ‘Global Leaders’ based on verified client feedback that proves the companies’

11.26.2018
“When they come up with a name like National Landing, it is not to serve the needs of the people
11.16.2018

Midterms are fast approaching, and all the candidates have at least one thing in common: they have names, many you

10.26.2018

Don’t know your Aphesis from your Euphemism?