Insights Type: Articles

Catchword had the pleasure and honor of hosting our good friend and German naming partner Werner Brandl last week. We

11.10.2016

As we learned last time, onomastics is the linguistic study of names. The impact of names in the political realm

11.08.2016

Onomastics is the branch of linguistics that deals with names. (Yes, “onomastics” — slip that one into your next cocktail

11.04.2016

Hello everyone – writing this blog post from deep in the annals of film history. Check out this catalogue of

10.26.2016

Although the LIA has been rewarding excellence in advertising for 20 years, 2016 was the first year that Verbal Identity

10.14.2016

Today is the start of Hispanic Heritage Month, during which we celebrate the histories, cultures, and contributions of Hispanic and

09.15.2016

The XXXIst Summer Olympics may have concluded Sunday, but the International Olympic Committee’s aggressive protection of the Olympics® trademark continues

08.24.2016

This past weekend, Golden Gate Park hosted a plethora of bands, assorted local food vendors and tens of thousands of

08.11.2016

Vrse, a virtual reality film startup, has raised a bunch of money and changed its name to Within, said company

07.06.2016
Who knew the Tolkein lexicon was the secret go-to for Big Pharma?
06.20.2016

Don’t know your Aphesis from your Euphemism?