Insights Type: Articles

I’m going to give you 10 original company names and the date these companies were founded. How many do you...

Hi folks. As you may know, the beer world has fermented a fusion. AB InBev and SABMiller, the two largest brewers...

Yogi Berra may have been one of the game’s most accomplished catchers, but he was without a doubt the most...

President Obama officially reinstated Denali as the primary name for the highest peak in North America. In several Native Alaskan...

With the rollout of over 700 new top level domain names, such as .xyz and .shop, brands have been left to wonder...

Hats off to Caitlyn Jenner. Her courage to share her transition with the public marks an important step towards equality...

Perhaps it needn’t be said that everyone wants a unique name for their company. After all, if it isn’t unique...

A couple weeks ago, we explored the idea that no name, no matter how abstract, can be truly void of...

This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here   A good company name...

Coined, empty vessel names carry no meaning for the average consumer. Kodak? Exxon? Zappos? Zoosk? Adidas? Meaningless, the lot of...