Insights Type: Articles

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product

07.06.2011

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product

06.29.2011

I just learned about a phenomenon called Meatless Monday, a non-profit campaign intended to “help you reduce your meat consumption

06.28.2011

In my Naming by Numbers blog post of May 26, I shared the many roadblocks facing potential name candidates. To

06.23.2011

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product

06.22.2011

If a name’s beauty is in the “i-” of the beholder, then to Apple, it’s drop-dead gorgeous and worthy of

06.21.2011

If my dad had carried the day, I would probably have been named Bethesda. As it was, my parents came

06.17.2011

Well then, what to make of this mess in New Jersey? Once upon a time there was a mall called

06.16.2011

In an effort to “rebrand” the city, The Buffalo Niagara Visitor’s Bureau recently announced the adoption of a new tagline:

06.14.2011

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product

06.08.2011

Don’t know your Aphesis from your Euphemism?