Insights Type: Articles

This blog post originally appeared at the DuetsBlog. Being a Make Mine Marvel type, I am of course very excited

This blog originally appeared in Fast Company. The Lorax, the cranky voice of environmentalism, is now telling us we should

The Business Marketing Association of Northern California very kindly invited me to speak again at their monthly mixer. Here’s the

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product

Enter the Clean Green Certified Program, an organic certification program for pot growers and their “produce”. Started in 2004 (so

I get a lot of spam at my Catchword email addy, most of which Google thankfully deletes for me. Occasionally,

In my Creative Brief blog on June 23, I shared the importance of creating a naming brief before beginning any

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product

So David & Victoria Beckham had their first baby girl Sunday, and named her Harper Seven. As an ambisexual name,