SportsEngine, a division of NBC Sports, provides software solutions and mobile applications for 30,000 youth and recreational sports organizations and is used by 15 million athletes annually. The company needed a name for its all-in-one class-management software for studios providing such disciplines as gymnastics, dance, and martial arts. The new name needed to express the brand’s approachability and enthusiasm, and be instantly understood by studio owners, parents, and students. GoMotion makes it easy to manage activity classes, registration, payments, and more.
In 2023, the company (now organized under NBC Sports Next) decided to streamline its portfolio and consolidate SportsEngine GoMotion and Team Unify, its platform for swimming classes and competitions. Catchword recommended a streamlined name as well: SportsEngine Motion.
