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...Brand positioning, naming, and visual identity for SMB insurance solutions company PaperPie Complete rebrand of a D2C educational products company...

...recommendations, and remarkably creative. We wouldn’t hesitate to recommend them to other companies (especially large, global companies with complex internal...

...and smart in developing their recommendations, and remarkably creative. We wouldn’t hesitate to recommend them to other companies (especially large,...

...communications to ensure maximum impact for audience touchpoints. A compelling brand story to energize your team and stakeholders and make...

...you what the brand does or why you should choose it over another. They are usually short-ish (2-8 words), informal...

...correctly. When they hear the name Duncan, do your customers think Scottish king in Shakespeare or purveyor of tasty doughnuts?...

...(real, coined, composite) How communicative the name is (overt, suggestive, metaphoric, more abstract) The tonality of the name (e.g., warm...

...commercialization of the internet, for example, has given rise to a host of names that contain the components net or...

...visual identity system for a new company or product, a refresh for an existing brand, or a complete brand identity...

...name (real, coined, composite) How communicative the name is (overt, suggestive, metaphoric, more abstract) The tonality of the name (e.g.,...