With a quarter century in the biz, internationally recognized work, clients from startups to Fortune 500 (think Intel, The Home Depot, Kellogg’s, Corning), and 56 awards (and counting) for creativity and client satisfaction, Catchword’s got the goods. Contact us to discuss your current naming initiative.

making a mark since 1998


Just a smattering of company and product naming work

Naming the leading productivity company and its platform
Naming numerous wearable fitness trackers for Fitbit
Naming a pioneer in video streaming
Naming a new SUV for Volkswagen
Naming the world's leading freelance marketplace

Let's talk

Whether you’re naming or renaming a new company or product, naming a newly merged company, or managing another type of naming initiative, Catchword can help. 
Of course, the first step is to reach out and start a conversation. So, let’s talk.

Happy clientS

"Basically, all we had to do was tell them what we need, and they’d get it done. We were working with groups of pretty tough stakeholders. Catchword was instrumental in helping us navigate those conversations. We’ve continued to work with them over other providers because of their skills and professional approach to each project."
Global Brand Strategy
"The process was absolutely fabulous. You went above and beyond. It was a HUGE success. Please feel free to use me as a reference for any future clients. I would be honored."
VP Media & Engagement
Unilever North America
"We hired Catchword to assist with name development, ... positioning work to define messaging for the brand, as well as logo, identity, and packaging design. Catchword impressed across the board. ... They combine unparalleled branding and naming expertise with high-level creative thinking and super smooth project management, and we wouldn’t hesitate to hire their team again."
Associate Director of Product Marketing, diagnostics & therapeutics company
"We needed a name that captured attention, was true to our vision and would thrive in every corner of the world. Catchword led us through the whole process ... starting with thousands of names and landing on the perfect one."
Chief Marketing & Corporate Communications Officer
"The Catchword team are truly experts in the field of naming and have a passion for linguistics, naming, and marketing. While they are extremely creative, they are grounded in reality and have a solid understanding of trademark law. ... They are very talented, and I personally have learned a great deal from them during the last several years."
Global Director Corporate Marketing & Branding
"Catchword really delivered on all fronts! They were a great strategic and creative partner, meticulous in their research and discovery, thoughtful and smart in developing their recommendations, and remarkably creative. We wouldn’t hesitate to recommend them to other companies (especially large, global companies with complex internal teams)."
Sr Dir Global Marketing, digital solutions co.
50k+ employees worldwide
"Unlike some other consultancies we’ve worked with in the past, Catchword seems to be highly respected and liked by all our internal collaborators across our various divisions. Everyone is very happy with the work. They ... scale with great ease from tactical to strategic projects."
Brand Manager
"If I had to point to one thing that most impressed me about Catchword, it would be the range, suitability, and appeal of the names they developed. To have as many name options as we did, that we genuinely liked, was both surprising and extremely impressive. We liked so many of Catchword’s names we had trouble deciding which names to test!"
Director Strategy & Insights
CPG company
"From the upfront research to inform their strategy recommendations to the name ideas they developed for our products, they demonstrated tremendous expertise, intelligence, and creativity. From the outset, they felt like an extension of our team, like colleagues we had worked with for years."
Director of Product Marketing
IT services company
"Catchword functions as an extension of our team. In 100% of the naming projects they've done, we've adopted and used the name they came up with. Their team is awesome. I have such peace of mind in working with them. I wish I could have somebody at Catchword on call at all times. "
Brand Director
Global professional services network
"Company personality + quality/quantity of results = Impressive! I can't stress enough the quality of work that Catchword has provided us."
Creative Service Manager
Credit Union
"Catchword is a great partner because they work quickly, can clarify an abstract type of work, and are cost-effective. In fact, they’re better at keeping tabs on our spending than we are."
Senior Director Global Product Marketing
Global jobs and hiring platform
"At every step, Catchword impressed me. From their initial deep dive into our organization to the killer creative they delivered, their team exceeded expectations and validated our decision to hire them. Top-notch naming agency."
Director of Marketing
"Catchword also has the ability to ask the correct questions to pull out the information necessary to assist with architecture planning. They did not shy away from examining thorny issues and asking the tough questions—as an objective third party, they were able to provide a voice and perspective that just isn’t possible from within the organization."
Marketing Director
"We had a fantastic experience working with Catchword. We met sales goals, and the market response was positive. Working with them is a seamless and efficient experience. Expect a skilled and responsive team that meets deadlines."
VP of Marketing
SportsEngine, NBC Sports Group
"They’re a wonderful team of great listeners who ... provide incredible insights into the branding process. Instead of coming in with preconceived notions, they listened to what we wanted and took it to the next level. Trust them because they know what they're doing. We learned, we created, and we had a great time."
Leadership Content Lead
Stanford Global Health
"Their team is very experienced and smart, highly organized, and excellent at guiding a group through the surprisingly challenging exercise of name development. What impressed me most was their dedication to our project and the way they integrated themselves into our team."
Global Product Manager
Medical device company
"They figured out where we wanted to end up and the most practical way to get there. They immediately assimilate into solving the problems our team is facing. I wish we’d embedded them within our team from the start. "
Brand Director
Networking solutions company
"We went in with high expectations, and Catchword’s work far exceeded them. They were more expensive than the other agencies we considered, but we received a tenfold value in comparison."
"I found it very easy to work with the Catchword team. Their responsiveness to our feedback and requests was exceptional. Additionally, the creativity they showed in the breadth and depth of naming candidates was excellent."
Vice President
Mirvie (healthcare startup)
"Catchword delivered. Their team did an outstanding job of quickly learning our business, understanding our unique needs and challenges, and developing a list of names that hit the mark. Most importantly, Catchword did an outstanding job of leading our team through the naming process, and helping us to navigate through different opinions to arrive at a successful consensus."
Vice President
Healthcare firm
"What impressed me the most was the way their name ideas mapped so well to our intended messaging, and how clever the creative work was. ... It really felt tailored to our platform, the benefits it provides to our customers, and our intended communication for the brand. On top of that, we were all equally impressed by their level of expertise, how strategic and smart they were throughout the process. They’re truly experts in this field and it’s apparent when you’re working with them."
Fintech company