How to use “negative” brand names to good effect – How Brands Are Built guest post

This week, Catchword's own Mark Skoultchi explores how a word's negative baggage can actually help a brand name carry more weight with its target audience.

Share

logo-1

How Brands Are Built is a practical and tactical blog and podcast, invaluable for branding professionals and anyone interested in the nuts and bolts of branding.

This week, Catchword’s own Mark Skoultchi explores how a word’s negative baggage can actually help a brand name carry more weight with its target audience.

RELATED NEWS

C2A has tapped veteran namer and Catchword creative director Erin Milnes to serve on the Verbal Identity panel for its 2023...
07.12.2023
Catchword is delighted to announce the launch of PaperPie, the new brand for Educational Development Corporation’s home business/D2C subsidiary, UBAM...
01.10.2023
Happy Holidays! 2022 was a busy year for Catchword! We were grateful to once again work with an exceptional roster...
12.19.2022