About Erin Milnes

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So far has created 115 blog entries.

National Landing? In Amazon’s new neighborhood, a new and strange name

Catchword in Washington Post
When does a name become a thing? For real estate types, “National Landing” sprang to life instantly. “1 BR with DC monument view in sought-after National Landing!” read a Craigslist ad within hours of the words “National” and “Landing” appearing...
By |November 16th, 2018|Catchword in the News|Comments Off on National Landing? In Amazon’s new neighborhood, a new and strange name

Campus Explorer rebrands with a new name from Catchword: Archer Education

Archer Education renamed by Catchword
Higher education enrollment marketing services provider Campus Explorer has relaunched as Archer Education, a name developed by Catchword to highlight the company's targeted approach. The company uses outcome-focused, predictive modeling to help schools pinpoint more of the right prospects. Catchword developed...
By |November 13th, 2018|CatchThis News, Company Naming|Comments Off on Campus Explorer rebrands with a new name from Catchword: Archer Education

Catchword’s Soluna wins Transform award

Catchword wins 2018 Transform Award
Catchword is very proud to announce that Soluna has been recognized with a 2018 Transform Award for Naming Strategy. Catchword developed the name earlier this year for the groundbreaking blockchain infrastructure firm, the first to be fully powered by its...
By |November 1st, 2018|CatchThis News, Catchword Naming Work, Company Naming|Comments Off on Catchword’s Soluna wins Transform award

Just for kicks: Name review of Nissan Kicks

Nissan Kicks name review from Catchword
Photo courtesy of Nissan Nissan has introduced an affordable new crossover utility vehicle (that means somewhere between an SUV and a hatchback/wagon): the Kicks. The subcompact will be sold globally, replacing the Juke in the U.S. Overall, reviews so far have...
By |October 30th, 2018|CatchThis News, Name Reviews, Product Naming|Comments Off on Just for kicks: Name review of Nissan Kicks

Catchword founder Maria Cypher profiled in NamesCon

Catchword co-founder Maria Cypher
Our very own Maria Cypher was selected as a featured attendee for NamesCon 2019 and profiled in its magazine! FAST FACTS Location: Oakland, California Time spent in the domain industry: Almost 20 years Favourite extension: .com Tell us which domain...
By |October 18th, 2018|CatchThis News, Domain Names, In-the-News|Comments Off on Catchword founder Maria Cypher profiled in NamesCon

The Trump administration has a habit of renaming government groups

Catchword quoted in Marketplace
President Donald Trump, who created a business out of licensing his name, recently tried his hand at branding something else: the North American Free Trade Agreement. The United States, Canada and Mexico struck a deal earlier this month to form...
By |October 10th, 2018|Catchword in the News|Comments Off on The Trump administration has a habit of renaming government groups

Global life science services platform unites under Catchword name: Eversana

Catchword names Eversana global life sciences company
This week, the fast-growing life science services platform built in partnership with investment firms Water Street Healthcare Partners and JLL Partners unveiled its new name and brand: Eversana. Catchword developed the name, a blend of ever and sana (Latin for...
By |October 4th, 2018|CatchThis News, Catchword Naming Work, Company Naming|Comments Off on Global life science services platform unites under Catchword name: Eversana

Upwork in San Francisco Chronicle

Catchword name in San Francisco Chronicle
Upwork, a global marketplace for freelance work, found an enthusiastic reception for its Wall Street debut Wednesday. Trading under the symbol UPWK, the company saw shares begin trading at $23. They rose to $23.49 before closing at $21.18, a 41...
By |October 3rd, 2018|Our Names in the News|Comments Off on Upwork in San Francisco Chronicle

Plantronics Elara in VentureBeat

Catchword name in VentureBeat
Desk phones are a staple of office cubicles everywhere. But with as many as a third of employees relying on mobile devices for day-to-day communications, it seems their days are numbered. In anticipation of that shift, Plantronics today launched the...
By |September 24th, 2018|Our Names in the News|Comments Off on Plantronics Elara in VentureBeat

Dip you can wear: Name review of Kroger’s new apparel line

Dip name review from Catchword
Kroger is known for groceries, operating 2,800 retail stores under a variety of names. Food accounts for 94% of their total sales. Yet some of their stores, like Fred Meyer and Kroger Marketplace, offer non-grocery items as well, including apparel....
By |September 20th, 2018|CatchThis News, Company Naming, Name Reviews|Comments Off on Dip you can wear: Name review of Kroger’s new apparel line