Five ways to future-proof your company name

May 15, 2020
By Stevie Belchak


How Brands Are Built podcast features Laurel Sutton 6/11/18

How Brands Are Built podcast features Laurel Sutton 6/11/18For many, the future has become a tenuous and precarious thing, but for those just launching a business, your company name doesn’t have to be. While there is no way to completely future-proof your company name (as we’ve seen with Corona beer and Arizona electronics manufacturer Covid), here are five forward-looking tips to ensure that your brand resonates for decades to come….

Full story



Maria Cypher is the Creative Director and co-founder of Catchword and has kickstarted iconic names like Upwork, VW Atlas, Asana,...
Maria Cypher, co-founder and principal at California-headquartered Catchword Branding, grapples with the history of brand name changing in the wake...
After two years of instability, we’re starting to truly understand the full impact of COVID-19 on the worldwide economy across...