Eska soaks it up

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Catchword recently named a new bottled water from Canada (Eska). Like most of our names, this brand has an interesting tie to the key differentiator of the product: namely that the water is filtered by an esker into super-pure drinking water. But enough about the name…

What’s really cool is that the company was just featured in the New York Times and has recently launched a new, really informative web site that challenges many of the common assumptions in the water business.

The water is only available in Canada right now, but I know I’ll be checking it out once it hits the States.

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