The press rely on us for expert opinion on the brands that make the news. We’ve been a go-to for journalists since The New York Times contacted us for a branding expert’s view on Lady Di in 2007. Read our major media commentaries and then check out our newest name launches, accolades, and other company highlights.

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Maria Cypher is the Creative Director and co-founder of Catchword and has kickstarted iconic names like Upwork, VW Atlas, Asana,...
Maria Cypher, co-founder and principal at California-headquartered Catchword Branding, grapples with the history of brand name changing in the wake...
After two years of instability, we’re starting to truly understand the full impact of COVID-19 on the worldwide economy across...
Catchword cofounder Laurel Sutton weighed in on whether rebranding can improve a company’s reputation. Jim Heininger of Rebranding Experts says...
Interview with the 2022 MUSE Creative Awards Winner – Mark Skoultchi Mark Skoultchi is the Principal and Project Lead at...
"We couldn't be more delighted and proud to see these names recognized by such an esteemed international competition," said Catchword principal Mark Skoultchi.
What happened to all the ‘good’ drug names? Inside the modern day dilemma of Rx naming Prescription drug names often...
“We're thrilled that MUSE has again called out our brand naming work for creative excellence,” said Catchword principal Maria Cypher. “We couldn't be prouder of these three new product names, which have already gained great recognition in their industries.”
Art Basel’s Paris fair, which launches at the Grand Palais Éphémère in October, will not be called ‘Art Basel Paris’....
Below is a list of the top and leading Branding Specialists in Oakland. To help you find the best Branding...
Established B2B reviews and ratings platform, Clutch named 2022’s highest-ranking advertising companies in its latest report. This year, the advertising...
What do Great Resignation, Karen, and Cyber Ninjas have in common?
Having a brand or branding your company isn’t something new. Ever since supply-chain management of materials and supplies became a...
We worked closely with the client team to articulate the brand’s fundamental benefits: greater customer control over their finances and facilitating the freedom of car ownership.
Multiple agencies were involved in the eye drop’s naming. Here, we attempt to clarify who should receive the creative props....
Although we try not to play favorites (we love all our name babies equally), here are the best of the best Catchword-named brands born in 2021.
Catchword is thrilled to share Allergan's announcement that the FDA has approved Vuity and it is now available by prescription. Catchword created the name for this first and only eye drop to treat presbyopia (age-related blurry near vision) and for pHast, the technology used to deliver it.
The Global 1000, Clutch’s most prestigious award, is given to the best companies from around the world across all B2B services ranked by Clutch

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