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The press rely on us for expert opinion on the brands that make the news. We’ve been a go-to for journalists since The New York Times contacted us for a branding expert’s view on Lady Di in 2007. Read our major media commentaries and then check out our newest name launches, accolades, and other company highlights.

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C2A has tapped veteran namer and Catchword creative director Erin Milnes to serve on the Branding panel for its 2023 season,...
07.12.2023
Catchword is delighted to announce the launch of PaperPie, the new brand for Educational Development Corporation’s home business/D2C subsidiary, UBAM...
01.10.2023
Happy Holidays! 2022 was a busy year for Catchword! We were grateful to once again work with an exceptional roster...
12.19.2022
Awards are a great way to boost your business’ accolades and credibility. Here’s how UpCity customers are taking charge. Awards...
11.11.2022
What’s in a name? A lot, when it comes to small-business success. The right name can make your company the...
09.05.2022
When the World Health Organization announced in May 2021 that it would start using letters of the Greek alphabet to...
08.11.2022
Welcome to Journey Map, the audio experience by agency people for agency people. Today on Journey Map, we’re joined by...
07.25.2022
Maria Cypher is the Creative Director and co-founder of Catchword and has kickstarted iconic names like Upwork, VW Atlas, Asana,...
07.18.2022
The 2021-2030 Report on Global Branding Agencies Market by Player, Region, Type, Application and Sales Channel is the latest research...
07.18.2022
Maria Cypher, co-founder and principal at California-headquartered Catchword Branding, grapples with the history of brand name changing in the wake...
07.15.2022
When a federal commission recommended new names for nine Army bases bearing those of Confederate generals, one immediately stood out....
07.07.2022
After two years of instability, we’re starting to truly understand the full impact of COVID-19 on the worldwide economy across...
06.28.2022
Without any doubt, choosing a name for your business is a big decision. Not only it is an extension of...
06.26.2022
Catchword cofounder Laurel Sutton weighed in on whether rebranding can improve a company’s reputation. Jim Heininger of Rebranding Experts says...
05.13.2022
Interview with the 2022 MUSE Creative Awards Winner – Mark Skoultchi Mark Skoultchi is the Principal and Project Lead at...
05.12.2022
"We couldn't be more delighted and proud to see these names recognized by such an esteemed international competition," said Catchword...
04.25.2022
What happened to all the ‘good’ drug names? Inside the modern day dilemma of Rx naming Prescription drug names often...
04.12.2022
“We're thrilled that MUSE has again called out our brand naming work for creative excellence,” said Catchword principal Maria Cypher....
04.06.2022

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