News Type: Media Coverage

Multiple agencies were involved in the eye drop’s naming. Here, we attempt to clarify who should receive the creative props....

The Global 1000, Clutch’s most prestigious award, is given to the best companies from around the world across all B2B...

At the annual Facebook Connect conference, founder and CEO Mark Zuckerberg announced Facebook group’s official rebrand to Meta, which will...

Tech companies and other brands change their names more often than you might think—here’s why. This week, news dropped that Facebook...

When an established company becomes fraught with scandal, advisers will often suggest changing the subject to distract from its mistakes....

Laurel Sutton (she/her) is a linguist, strategist, and co-founder of Catchword, a naming and branding agency. Her love of linguistics began...

If you watch television, you see ad after ad for drug after drug. Drugs actually have three names:  a chemical...

As Catchword’s co-founder and creative lead, Maria Cypher oversees creative strategy for one of the world’s leading naming firms. She...

She prefers Covuity, which was also in the running for Pfizer’s Covid vaccine. After gaining full US FDA approval this...

In the noisy and often contentious land of branding, there is a community of elite specialists who work in studied...