From Accenture to Wawa—Namers name the names they wish they had thought of

July 20, 2021
By Alan Brew

Share

BrandingBusiness logo

In the noisy and often contentious land of branding, there is a community of elite specialists who work in studied tranquility as they apply themselves with monk-like devotion to their task.

This is the domain of Professional Namers, the linguistic storm troopers of branding. They are summoned at a moment’s notice to create names for things – products, technologies, small businesses, global corporations, places. Anything that needs a name. They work collaboratively, often anonymously, and usually against impossible deadlines. …

It set me thinking – are there any names produced by others that namers actually admire? To find out, we invited them to name the names they wish they had thought of. And here’s what came back. …

Laurel Sutton

“I love Twitter, and always have. It’s perfect for what the service started out to be (no matter what it’s become). It whimsically conjures up users sharing short little bursts of information (like birds twittering in a tree)—as well as excitement (‘all atwitter.’) It’s extendable, too: tweets and tweeps and twitpics. How often does a real English word capture the spirit of a product so well?” …

Full Story

RELATED NEWS

Awards are a great way to boost your business’ accolades and credibility. Here’s how UpCity customers are taking charge. Awards...
11.11.2022
What’s in a name? A lot, when it comes to small-business success. The right name can make your company the...
09.05.2022
When the World Health Organization announced in May 2021 that it would start using letters of the Greek alphabet to...
08.11.2022