Insight Categories: Uncategorized
This blog originally appeared in Fast Company. From Yahoo CEO Marissa Mayer’s to Sony’s pink speaker balls to exoplanets, crowdsourcing for...
04.17.2013
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Midol. Lysol. Maybelline. Kodak. Listerine. Oreo. Monsanto (edit: not a coined name; see comment below). What do these brand names...
03.28.2013
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The Business Marketing Association of Northern California very kindly invited me to speak again at their monthly mixer. Here’s the...
02.09.2012
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Hyatt is offering a very helpful and appealing new type of room, designed for allergy sufferers: “Respire by Hyatt —...
05.03.2011
OK, I’ve been whitening my teeth lately, so I’ve been paying more attention to the naming of tooth whitening products....
03.10.2011
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While education policy has been a heated topic for the last decade, I wanted to look at recent government programs...
03.09.2011
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It’s not easy to judge potential brand name candidates when all you have is a list of names on a...
10.14.2010
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This item was originally published on October 11th, 2010 at Fast Company. Let me start this blog with a gratuitously...
10.13.2010
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Allow me to invite you to hear me speak live and in person! I’ll be in Las Vegas on Thursday...
10.06.2010
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If you haven’t already noticed, we recently launched our new website and blog format. We worked closely with design genius...
10.05.2010
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